HAVE YOU BEEN DREAMING OF OPENING YOUR OWN POP-UP SHOP, BUT SIMPLY WEREN'T SURE WHERE TO BEGIN? WE'RE HERE TO HELP.

Meet The Pop-Up Playbook™

Learn how to plan a pop-up retail shop, at your own pace.

The Pop-Up Playbook is a comprehensive guide designed to take you step-by-step from idea through execution as you launch your own pop-up shop.

We take our years of experience and break down the process into manageable chunks so you can tackle planning your pop-up one step at a time. We give you templates and guides you can follow at home, on your own time.

When you need support, join a our monthly expert-led office hours or pop into the course community and connect with fellow founders.

JOIN NOW

Raise your hand if…

You have been dreaming of a shop of your own for months, or even years.
You have been working that side-hustle and are starting to think it could be something so much bigger.
You KNOW you want to launch a pop-up shop but the planning process seems overwhelming and you aren’t sure where to start.
You walk into local boutiques and businesses and find yourself imagining what it would be like to have your own shop.
You feel like you’ve got that online business going strong and are ready to take the next step for your brand.
You’re a seasonal brand who knows a brick and mortar location during peak season is JUST what your business needs.
You're looking to grow your audience and test new markets.
You know you have what it takes to launch a pop-up, and you just need some expert advice to make it happen.

We totally get it. Knowing how to get started can be the hardest step.

BUT YOU'VE GOT THIS—YOU'VE ALREADY DONE ONE REALLY HARD THING BY STARTING YOUR BUSINESS. LET US HELP YOU TAKE THIS NEXT STEP TO GROW YOUR BUSINESS WITH EASE (AND A LITTLE FUN, TOO)!

The Pop-Up Playbook was designed for you.

The Pop-Up Playbook has everything you need to create your own pop-up shop in ONE place. No more wondering where to begin, or feeling overwhelmed once you do!

How-tos for every part of the pop-up planning process including how to find a location, plan your inventory, get the word out, make sales, merchandise, run your shop and analyze your results, (and so much more).
A robust 140+ page workbook filled with exercises, templates and tips you can download and print to create your plan as you watch the course, plus must-have spreadsheets for budgeting and inventory planning.
Live monthly office hours with the UpNext team of industry experts spanning retail marketing, branding, sales strategy and more. Get those big and small questions answered to help you keep moving forward in your planning process.

Access to our online course community to connect with fellow founders. Talk through issues as they arise, share successes and maybe even find a new like-minded business to collaborate with.
A plethora of pep talks to help you overcome moments of overwhelm, doubt or imposter syndrome.
First dibs to take advantage of everything new that we release in the future.

This course is a thoughtfully designed program with just the right amount of information to help you feel empowered and confident as you plan your own retail pop-up. There’s no enrollment period so you can finish the course at your own pace and on your own timeline.

Ready to make it happen?

SIGN ME UP!

Access the course with a flexible payment plan

Maybe you need to know a little more.

LET'S TAKE AN IN-DEPTH LOOK AT THE COURSE MODULES.

Welcome + Setup for Success

We’ll talk about why you’re here and what you’re going to learn throughout the course and take a glimpse at what’s on the horizon for you.

Welcome to The Pop-Up Playbook!
Pop-Up Pep Talk
Meet Allison Yee + UpNext
A Look Into Your Future

Conceptualization

This is about determining your why. What’s the reason you want to launch a pop-up shop and what are you hoping to get out of it? We’ll also talk about your story and why it’s essential to the success of your future shop.

Determining Your Why
The Pop-Up Foundation
Telling Your Story
Creating Your Vibe
Goal Setting

Planning

There’s a lot of detailed work involved in setting up a pop-up. From establishing your budget, to finding the right space for your brand to ensuring you have enough inventory—it runs the gamut. We’re here to talk about all the essentials, why they’re important to your business and what you can expect during the process.

The Essentials
Budget
Space
Inventory
Vetting Collaborations

Marketing + Promotion

You’ve got your retail space, but now you have to get people to come check it out! We’ll share the best ways to get your name out there and how to have people lining up at your door!

The Steps to a Wildly Successful Pop-Up
Your Visual Identity
Marketing
Promotion

Execution

The business blueprint is done and now you actually have to get the shop up and running. It’s important to understand what the day-to-day operations will look like so you can hit the ground running on opening day and make the most of your pop-up from day one.

Collaborations
Hours & Staffing
Finances
Processing Sales
Merchandising
Experience design

Review + Playback

You’ve done it—you make your pop-up dreams a reality! Now what’s next? Time to review and assess.

Assessing results
Planning what's up next for your business

No more getting lost in countless hours of research and guesswork.

With our expertise, you can confidently make this dream a reality for your business. You’ll be surprised at how transformational launching a pop-up can be and find yourself wondering…why didn’t I do this sooner?

Plus, you can reuse the course to launch your second, third, fourth pop-up and beyond! The content is yours to keep forever.

YES, LET'S DO THIS!

Hi, I’m Allison and I have a passion for helping entrepreneurs like you make their brick and mortar dreams a reality.

I LOVE seeing fellow founders grow their brands by bringing their retail visions to life. After years working across all facets of retail I combined my industry knowledge with my desire to help others take the next step on their business journeys and created the ultimate toolkit for making it happen—The Pop-Up Playbook.

In order to launch a pop-up shop, you have to understand the steps to get there—you can’t simply snap your fingers or wave a magic wand and poof! a shop appears!

Knowing how to negotiate deals, collaborate with other entrepreneurs, manage inventory, hire help and so much more goes into launching a pop-up shop. The process can be a bit intimidating if you haven’t done it before.

But you aren’t alone. In my years of retail experience, I’ve gone through the steps to launch a pop-up shop hundreds of times. I’ve helped brands launch pop-ups that have turned into permanent retail locations. I’ve learned what works and what doesn’t. What is economically helpful and what can sink a retail store before it even starts! And I have put that knowledge into this Playbook.

I’ll take you step-by-step through The Pop-Up Playbook to get you started on your pop-up retail journey and to finally take your business to the next level.

Before you know it, you’ll be getting ready to open the doors to your own pop-up!

LET'S CREATE YOUR DREAM SHOP

You’re interested BUT still thinking about it…

Every day, more and more people are taking the first step toward seeing their business grow in new and exciting ways.

YOU MIGHT BE WONDERING...

What if I’m not quite ready? How are other founders making it happen?

We’ll let you in on a little secret. There’s no such thing as the perfect time and no one feels 100% ready! But taking a leap and preparing to make the most of a pop-up opportunity while minimizing your risk is the best thing you can do for yourself and your brand. Taking a big step to grow your business comes with a little bit of nerves—and that’s ok (and completely normal)!

THE FACT IS:

If you have BIG dreams for your business, you need to have a plan for those big dreams—or they stay dreams.

If you want to launch a brick and mortar POP-UP SHOP, you’re going to need a playbook to get you started, keep you going, and see you through to the very end!

GET THE POP-UP PLAYBOOK NOW!