UpNext invites you to a peek inside The Retail Playground, our online and IRL community. 

Lizzie Johnson is the visionary founder and head baker of Lizzie's Bakery, a celebrated artisanal bakery known for its innovative flavors, exceptional quality, and deep connection to the community. What began as a small cottage kitchen operation has grown into a thriving business with a loyal following, thanks to Lizzie’s passion for baking and her talent for building meaningful partnerships.

Over the years, Lizzie has leveraged collaboration as a cornerstone of her success, creating unique products with local farmers, collaborating on limited-edition treats with regional brands, and participating in community-driven initiatives that uplift small businesses. Her ability to merge creativity with strategy has not only elevated Lizzie's Bakery as a household name but also highlighted the power of collective effort in today’s competitive marketplace.

A sought-after speaker and mentor, Lizzie is passionate about sharing her journey to inspire fellow entrepreneurs. In her session, The Power of Collaboration: Building Your Brand Through Partnerships, Lizzie will dive into actionable insights, personal stories, and tips for fostering partnerships that amplify brand visibility, strengthen community ties, and fuel long-term growth.

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