UpNext invites you to a peek inside The Retail Playground, our online and IRL community

Work for yourself, but never by yourself

Mimi Striplin is the founder of The Tiny Tassel, a vibrant Charleston-based retail brand known for its handmade tassel jewelry, colorful clothing, and curated accessories inspired by the charm of the Lowcountry. Since launching in 2015, Mimi has grown her business from an online boutique to a thriving storefront, creating a space that celebrates joy, connection, and community.

Mimi’s entrepreneurial journey is rooted in resilience and balance. As a retail founder, she has navigated the ups and downs of running a business while prioritizing self-care and long-term sustainability. She brings a fresh perspective to topics like avoiding burnout, redefining success, and building a strong foundation for growth.

Through her thoughtful approach, Mimi has become a champion for independent retail entrepreneurs looking to thrive in their businesses without sacrificing their well-being. Her insights on managing priorities, fostering creativity, and maintaining motivation offer actionable takeaways for retail professionals starting strong in 2025.

Mimi’s work has been featured in Essence, Southern Living, The Today Show, and more, highlighting her as a thought leader in both entrepreneurship and retail innovation.

Key Takeaways:

1. Strategies for Avoiding Burnout

   Learn how to recognize early signs of burnout and implement practical strategies to prioritize self-care, delegate effectively, and maintain focus on what matters most in your business.

2. Building Balance for Long-Term Success

   Discover actionable tips for balancing the demands of retail entrepreneurship with personal well-being, ensuring sustainable growth and a healthier work-life integration.

3. Preparing for a Strong 2025

   Gain insights into setting realistic goals, embracing adaptability, and fostering creativity to start the year with clarity, energy, and a solid plan for success in an ever-evolving retail landscape.