Outside of the Influencer Box: Brand Partnerships for Creatives with Phoebe Sherman

Hosted by UpNext's Community, The Retail Playground

Phoebe Sherman is the founder and CEO of Girl Gang Craft, a vibrant community and platform dedicated to empowering creatives, artists, and small business owners. As a multi-passionate entrepreneur, designer, and educator, Phoebe has built a brand that not only champions independent artists but also provides them with the tools and knowledge to grow sustainable businesses.

With a keen understanding of marketing, brand partnerships, and community building, Phoebe has collaborated with major brands while staying true to her creative vision. She is passionate about helping artists and makers step into new revenue streams, think beyond traditional business models, and leverage partnerships in a way that feels authentic and impactful.

In Outside Of The Influencer Box: Brand Partnerships For Creatives, Phoebe will break down the misconceptions around working with brands and show how creatives can use these partnerships to boost their revenue, expand their networks, and unlock new opportunities. Attendees will learn practical strategies for finding aligned brands, crafting compelling pitches, staying organized, and maintaining long-term relationshipsā€”turning collaborations into a sustainable part of their business.

KEY TAKEAWAYS

BRAND PARTNERSHIPS AREN'T JUST FOR INFLUENCERS

Learn how artists, makers, and creatives can collaborate with brands in an authentic way that aligns with their values and business goals.

THE BUSINESS OF PITCHING + NEGOTIATION

Gain practical tools for identifying aligned brands, crafting compelling pitches, structuring offers, and mastering the art of follow-ups to secure long-term partnerships.

SYSTEMS FOR SUCCESS + LONGEVITY

Discover how to stay organized, manage invoices, and maintain relationships to create consistent and sustainable revenue through brand collaborations.

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This virtual event is free to attend.

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