Launching Successful Pop-Ups in Your Downtown
This event has already occurred. Fill out the form below to watch the recap.
WEBINAR |Ā A Panel Featuring Past Project: Pop-Up Partners
Hosted by Project: Pop-Up + MA Downtown Initiative / EOED
The retail landscape in downtown districts has changed since the impact of the pandemic. The strategic use of pop-ups gained traction as a way to revitalize communities and downtowns with fresh concepts, while supporting local brands ready to test drive brick and mortar spaces.
Since 2021, twelve municipalities in the Boston area have utilized grant funding to activate 20+ storefronts through Project: Pop-Up.Ā
Join MA Downtown Initiative/EOED, inĀ partnership with the Project: Pop-Up team, to hear stories and insights from both brand founders and municipal leaders who have participated in grant-funded programs and learn how you can launch a successful pop-up in your downtown.Ā
The recap video link will be emailed to you.
Featured Panelists
MUNICIPAL PARTNERS
Allison Carter, Director of Economic Development - Lowell, MA
Sal Di Stefano, Economic Development Director - Medford, MA
Lauren Grymek, Chief of Staff - Melrose, MA
Amy Haelson, Director of Communications and Community Engagement - Town of Needham, MA
Meredith Mooney, Economic Development Director - Town of Brookline, MA
BRAND PARTNERS
Ken Michienzi, Founder and CEO, The Merrimack Company
Project: Pop-Up Lowell
Jill Paz,Ā Owner, Jill Paz Illustration - Project: Pop-Up Melrose
Cristina Garcia, Owner and Designer, GARCIACRISTINA - Project: Pop-Up Newton
Smita Netra, Founder and CEO, Banyan & Birch - Project: Pop-Up Lowell
